The Broad is a contemporary art museum on Grand Avenue in Downtown Los Angeles. The museum is named for philanthropists Eli and Edythe Broad, who financed the $140 million building that houses the Broad art collections. It offers free general admission to its permanent collection galleries. However, not all its events are free, and admission prices may vary by exhibit or event. It opened on September 20, 2015.
Since 2008, Eli and Edythe Broad and the Broad Art Foundation have been considering different sites for a museum for the art collection. In November 2008, the news surfaced that Eli Broad had approached Beverly Hills about building his museum at the southeast corner of Wilshire Boulevard and Santa Monica Boulevard. In January 2010, he revealed that he was considering a 10-acre parcel on the campus of West Los Angeles College just outside Culver City. Meanwhile, in March 2010, the Santa Monica City Council approved an agreement to lease the city-owned 2.5-acre parcel next to the Santa Monica Civic Auditorium to Eli Broad for $1 a year for 99 years while also contributing $1 million toward design costs. Broad would have paid the rest, an estimated $50 million to $70 million. Bed Bug Exterminator LA King
In August 2010, Eli Broad announced formally that he would build a museum in Downtown Los Angeles, California. He agreed to pay $7.7 million for a 99-year lease. Officially characterized as a grant, the money subsidized affordable-housing units at The Emerson, a high-rise residential tower next to the museum. The agreement also includes an $8.5-million government share of the museum’s outdoor plaza cost and government payments of up to $30 million to reimburse Broad for building the museum’s underground parking garage. Under that buy-back provision, the garage eventually will be government-owned.
The Broad houses a nearly 2,000-piece collection of contemporary art featuring 200 artists, including works by Cindy Sherman, Jeff Koons, Ed Ruscha, Roy Lichtenstein, and Andy Warhol, including a 1963 “Single Elvis” by the latter. The museum suggested in 2015 that it was acquiring the “Single Elvis,” which sent the prices of pop art to unprecedented levels. Other notable installations include Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away (2013), Ragnar Kjartansson’s expansive nine-screen video The Visitors (2012), Julie Mehretu’s 24-feet-wide canvas Beloved (Cairo) (2013), and Goshka Macuga’s photo-tapestry Death of Marxism, Women of All Lands Unite (2013). The museum also owns the most extensive collection of Cindy Sherman works worldwide, with 129 pieces. The collection has been described by the Washington Post as including too much “high-end trash,” but “even though the bad overwhelms the great, there are great works throughout.” The building will also serve as headquarters for the Broad Art Foundation’s lending library of contemporary works.
Address: 221 S Grand Ave, Los Angeles, CA
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